German powerhouse in ecommerce, Zalando, has recently announced a strategic overhaul aimed at enhancing its market position amidst challenging economic conditions. Like other ecommerce giants, Zalando initially faced a slowdown in sales during the pandemic-induced uncertainties. However, it swiftly adapted to the changing market dynamics, resulting in a notable surge in sales.

Birth and growth of one of the largest ecommerce platforms 

Based in Berlin, Zalando has been a frontrunner in the fashion retail sector since its inception in 2008, offering a wide array of clothing, accessories, and cosmetics. Over the years, it has expanded its logistical capabilities, prioritizing faster and more efficient delivery services.

In its recent announcement, the company reported an impressive 18.5% increase in stock, with projections indicating a further boost with a $109 million investment starting from March 13. Notably, the average price of stock has seen a remarkable 14% increase since the announcement. But in the past 12 months, stock prices have dropped by a significant 40%.

Anticipating a steady growth trajectory, Zalando aims to achieve a 5% annual increase in sales until 2028, thereby solidifying its position as a market leader. To achieve this, the company plans to focus on enhancing customer experiences, particularly by offering more personalized shopping experiences for B2C customers and improving logistical support for B2B clients.

 B2B partnerships 

Zalando's foray into B2B partnerships signifies its commitment to streamlining payment processes for business clients. According to CEO Robert Genz, the objective is to reinforce the company's competitive edge and sustain growth momentum. This initiative aligns with Zalando's strategy to diversify its product categories and cater to evolving consumer demands.

In December, Zalando introduced an exclusive shopping feature tailored for products that are frequently purchased and have high demand. Customers must apply to get invited to order these items on the app.

Whether you're a fan of Spanish or German fashion retailers, you can now leverage HyBuys' "Buy for Me+" service to make purchases and earn cashback rewards with every transaction.