More profitable than other European countries: Spain

Different factors affect pricing policies in different regions. Pricing can be greatly affected by the lifestyle of the population, economic conditions, and market dynamics in a particular region.

Let’s zoom into some of them:

1. Local production: many Spanish companies start their production in countries where production and labor costs are low.

2. Market competition: competition in the market can also affect the increase or decrease in prices. Since the competition in the Spanish retail market is quite strong, businesses have to choose the option of a flexible pricing policy.

3. Economic conditions: the economic situation of the country also affects the pricing.

4. Taxes and import duties: Spain offers lower taxes and import duties on clothing, which in turn contributes to lower values.

5. Brand strategy: different international brands adopt different pricing policies for different markets. They adjust prices to local market conditions, consumer behavior and the competitive landscape.

6. Consumer preferences and expectations. consumer preferences and expectations differ in different markets. Since affordability is more important to Spanish consumers, brands here have also adapted to that principle.

The best and most profitable stores in 2022 are shein.com, amazon.es, zalando.es, elcorteingles.es, and zara.com. The largest of these is Shein with an annual revenue of 502 million USD, followed by Amazon.es with 485 million USD and Zalando.es with 441 million USD. According to the latest Eurostat statistics, Spain is considered the cheapest European country to buy clothes.

The largest clothing manufacturer in the world, Inditex, that includes well-known brands such as Zara, Pull&Bear, Oysho, Massimo Dutti, Stradivarius, Bershka, determines the price of the product according to the economic conditions of the country. The company is known for its customer-friendly pricing policy. It creates fashion for those who cannot financially afford to use luxury brands.

According to other data, product prices in Spain are 8% lower than in other European countries. The low prices, the variety of styles, the available and constantly updated large assortment are the main incentives that make many people shop in Spanish stores.

Spain has brought the experience of shopping to a new level. Here, Zara is in a prime position, as its largest store is located in Madrid. If you prefer shopping from luxury brands, Spain is also the best choice for you, because even shopping from the Spanish branches of these luxe brands is more affordable than in other European online stores.

Today, Inditex is considered the largest manufacturer in the field of fast fashion. It has 7,200 stores in more than 93 countries. According to AdvertisingGrow statistics, Spain is quite affordable to travel to. For about 120 euros it is possible to find accommodation or a hotel room with good conditions. And it is not surprising that people return from Spain with big purchases.

With the HyBuys "Buy for me+" service, you can carry out your "passionate" Spanish shopping at home while staying in Armenia.

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Additionally, we have compiled a list of Spanish marketplaces where you can purchase clothing from famous brands at a more affordable price.