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According to data from GlobalData, Zara has climbed the
ranks in the fashion industry, overtaking H&M and later Nike to become the
second-largest player in the market. Since 2022, Nike has maintained a strong
position, holding a 2.8% share in the sportswear sector. Nike's competitive
edge sharpened notably after collaborating with Adidas' Yeezy brand, causing
Adidas to fall behind in competitions with Puma and Nike.
In 2023, Zara's momentum surged as it su...
Posted on 19/06/2024
German powerhouse in ecommerce, Zalando, has recently announced a strategic overhaul aimed at enhancing its market position amidst challenging economic conditions. Like other ecommerce giants, Zalando initially faced a slowdown in sales during the pandemic-induced uncertainties. However, it swiftly adapted to the changing market dynamics, resulting in a notable surge in sales.
Posted on 19/06/2024
Step into the vibrant world of Spanish fashion, where the rhythm of online shopping beats strongest, and the throne of trendy affordability is adorned by the crown jewel – Inditex. Nestled in the heart of Spain, this fashion powerhouse has woven a tapestry of iconic brands that have become global style sensations.
Posted on 20/05/2024